In the News

What content marketing can do for your brand

Brands need to use every tool at their disposal to reach, grow and engage their target audience.

While earned media - coverage in relevant third-party publications that your audience consumes - and paid media such as advertising can get you so far, these are only part of the puzzle.

Increasingly brands are becoming aware of the fact that they need to be creating and filling up their own channels - or ‘owned media’ - in order to get the most best out of the momentum they have built up from other channels.

Four ways to make an impact at events and conferences

Exhibiting at an event or conference is not a decision to be taken lightly. For a start, it will cost a considerable sum - but if you take these four simple tips into consideration, you can ensure your get a good return on the investment.

Put plenty of time into research

Be sure to set aside ample time before the event to research and plan your strategy. Everything you do from here onwards will be a direct result of the research you’ve conducted at this stage.

10 things to remember when pitching investors

Venture capital investment in UK startups is booming, with over £800m invested in the first quarter of 2017.

Investors are easier to find and get the attention of then ever, as they boost their social media presence. Tools and platforms such as Angel List offer you the chance to conduct a granular search for your perfect investor. But what happens when you get your pitch date?

Here’s a list of tips to boost your chances of securing funds when pitching to investors.

1.   You can't be over-prepared

Six Ways to Keep Your Staff Happy

Attracting and retaining talent is a priority for any business, large or small. Finding candidates that fit a role can be challenging, but ensuring that the talent you acquire stays engaged and committed is another matter altogether.

Gik Live!: the startup disrupting the world of wine

Startup viewpoint: Second time's the charm

Taig Mac Carthy from Gik Live! - the startup disrupting the wine industry - shares his viewpoint on why a major setback doesn't necessarily mean instant failure.

Pitch Perfect: Tips For Getting Judges To Love Your Startup

In order to be accepted into an accelerator, get funding, or even attract top talent, you need to know how to present yourself and your company.

Selling Entropy & Startup Fever

"We use random numbers every day though we don’t always realize it". Jongwon “JP” Park, a MassChallenge Boston 2016 Diamond Award winner, discusses entropy, chaos, disorder, and randomness.

Dan from Swiss Re presenting

Swiss Re on passion and making every minute count

On January 18th, the London startup community came together at the 2016 MassChallenge Awards and Fun(d)raiser, sponsored by Swiss Re. Taking centre stage, was Dan Ryan, Head of Digital Catalysts and MD at Swiss Re, who delivered an inspirational speech to a crowd of entrepreneurs, philanthropists, and more.

Passion was at the centre of Dan’s presentation. He told the motivating story of Switzerland’s first president, Alfred Escher, whose image was proudly displayed on screens around the venue.

Meet an #MCAlum: MyndLift

What was the inspiration behind Myndlift?
Two of my siblings were diagnosed with ADHD by my own father, who is a neurologist that specializes in ADHD. And when it was time for treatment, the therapy that they got was ADHD medication. So I have seen firsthand the side effects of these medications-- headaches, lack of sleep, loss of appetite and so on. At a certain point, I just decided that it’s about time to change this. I decided to find an alternative to these medication therapies. 
Arianna Huffington Portrait

Arianna Huffington on the power of sleep

An interview with Arianna Huffington by Diane Perlman