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From Idea to IPO

Growing your idea

Every great business begins with a seed of an idea, or an intention. It typically represents a deep desire to support a key person or group suffering from a specific challenge. For example, the MassChallenge intention is to help entrepreneurs win by connecting them with the key resources they need (and lack).

To accomplish this intention, the entrepreneur must invent something new, usually a technology or a business model. Don’t confuse the invention with one product or service – the invention is more than just a product. For example, the MassChallenge invention is to launch the world’s largest startup competition to find and support high-impact startups from around the world. To succeed, this invention must address 5 major components: team, operations, products and services, sales and marketing, and financing. Products and services are but 1 component of the invention … and let’s face it, they’re basically useless without the other 4 components. For example, MassChallenge could launch a startup competition, but without marketing it to entrants, it would be a failed invention indeed.

The most important aspect of the Intention-Invention cycle is to maintain a laser-like focus on benefiting your end users. Your end users are, after all, the very inspiration for your intention and, therefore, your invention. Many startups fail because they get preoccupied with their business and lose touch with their original intention. Winning companies are almost always true to their ideals. Stay focused on your mission, and let your tactics adjust as necessary – you will be much more effective. We are currently collecting training material and templates to help you better understand and explain your intention, and to help you optimize your invention. If you have any resources that you think we should consider, please send us a note. We’d very much appreciate your input: contact@masschallenge.org